What’s the deal with Ministry-To-Children?

I’ve never sat down and wrote out a master plan for this website. I try to leave that kind of thing up to God. But I have been thinking over some core values that are shaping my decisions about its direction. This post is just me thinking aloud about what we’re doing and how to stay focused on what matters.

This is not a slam on any other website or company. It’s just the special direction that God has placed on my heart. I hope this doesn’t sound like self congratulations either. I just want to share a little behind the scenes.

Some Core Values

Generosity: You may have already caught this one. All our content is 100% free for you to use in your ministry. I even made the decision to make all our content open for other websites to copy. This is not a common business model, but I think of this site more as a ministry anyway. I’m also trying to be generous with our writers by passing on some of the ad revenue to them every month.

Cooperation: It didn’t take me long to discover I could not write all this content on my own. Sure I still write a lot, but the contributors usually add more value with their posts. I also love to encourage other kids ministry bloggers. That cooperative ideal was behind the big list of blogs and some other things we’ve done.

Problem Solving: I want every article & resource we post to address some real need in your ministry. Even if it’s just a lesson plan about Jonah – if that’s what your teaching then maybe skimming our lesson will give you some extra inspiration. I think that’s the angle that first made this website popular and I hope we can stay on course.

Community: I really do want to hear back from you. The Internet is usually a very impersonal place, but I’d like to think our site can offer a small dose of fellowship for all those lonely kids ministry workers. That’s why we’re building up a following in our forums and that’s why our articles ask for you to respond.

Not So Much?

The flip side to all this is our non-values. I never hear anyone talking about anti-values, but it seems like a good way to clarify where you really stand.

Perfection: A careful reader might find a handful of typos in everything I write – but that is okay for me. That’s one thing that is so liberating about writing a blog, it’s my backyard and there will be some rough patches. This might not sit well with ‘excellence’ driven people and I may be wrong, but it’s just not a priority right now.

Reputation: I keep my name in small print for a reason. This website is bigger than me and I think I’m more effective in the background. I do get invited to speak sometimes, but I really don’t want to make the kidmin speaking circuit. God has put me in a small church in rural Indiana. I’m not writing any books. I’m not climbing the ladder. Just pray for my kids because they think I’m famous!

So what do you think?

This is certainly not the complete list of our core values, just a sample of what I’ve been thinking. I’d love to hear your feedback on these values. Are there ways we could do better? Just let me know in the comment section.


  1. says

    @Janet: I didn’t finished the NT with the book b/c I wanted to cover so many more Bible stories. If you work out lesson notes please let me know and I’ll share them here on the site.

  2. Janet McPherson says

    We love your materials and are working through the lessons from The Big Picture Story Bible. Do you have any lesson plans past Lesson 12?

  3. Delores Parish says

    I think you are definitely inspired! Don’t worry so much about pleasing everyone, as long as you are sure you are following your inspiration. You’re doing a great service for all of humanity. Don’t get discouraged.

  4. durai says

    your lesson plan is just like energy boost which is always use to make strenth for the small chidren.

    your writing is really wounderfull and amazing.God going to use you in many way.go in his direction

    God will bleess you


  5. Geneva P.Gladden says

    I’ve used several of your lesson plans and was blessed & enjoyed them. Starting September, we will be using some of the lssons for our ages 3-6 and 7-13 children’s ministry cirriculum. Your curriculum have so much to offer. Thanks alot for the lesson plans.

  6. Rachel says

    I just found this website and I think you are providing a valuable service, may GOD bless you more and more each day!

  7. Bonnie says

    Tony, I have to tell you — you are a God-send. So many times, I’m looking for answers to problems in Children’s Ministry our church is experiencing, or need some extra help with a lesson or a last minute need and most of the time you are there to the rescue! I cannot tell you how much I appreciate this ministry — and yes, it certainly is a ministry. Thank you!

  8. Lia Rodrigues says

    Hi Tony, A very good and educative site. I love the site. Very informative and keep up the good work. May God give you the strength to carry on with His ministry. A big thank you.

  9. Fabio Silva says

    Hi Tony! I’m glad to hear that you are concerned about your values. I really like to say that I pray that God keeps you on this way. I’m from Brazil and I’m a teacher of a little group of juniors in a small city. But I know that God cares about each one of His sons. So I still there. I understand what you mean when you say that you are important for them. I hope that God sustain you in all of your plans based on His purpose that is so clear on His Word. God bless you.

  10. Miss Ruth says

    You’re site is a real blessing. I teach a group of 3-6 year olds and the lessons and coloring pages are wonderful. We are currently using the creation series you are doing. I think its great. One suggestion, please have more preschool lessons. May the Lord keep blessing this site and all who use it

  11. Gail Ostermeyer says

    I love your letter and ideas about your work and ministry. The name of the website only gives half of your mission; ‘Ministry to Children’ AND ‘Children’s ministry workers’ is your name to fame…I use the site liberally and quote your articles as well as present some of the content at teachers’ meetings. Letting go and letting God have our tlents and lead our journey is one of the hardest lessons for us to learn. I believe that you not only have learned this well, but inspire it in others. Thank-you for your work, persistence and consistency…

  12. Lenka says

    Hi Tony, just wanted to thank you and let you know that I regulary come to your website when preparing my Sunday school lesson. I come from and live in Bratislava, Slovakia and teach in our church 5-6 year olds. Also, I wanted to point out another resource http://www.max7.org
    Blessing to you and your family.

  13. Ruth Fluke says

    I assist with the children’s message in our worship service. I really appreciate the values you shared. I have incorporated many of your object lessons in my message. I love the scripture base of your lessons. Thank You for your generosity in serving our Lord!

  14. says

    Tony, I have appreciated your heart and our growing friendship over the past few years. Your heart for equipping and encouraging children’s workers comes through clearly. You have my support, anything you need, just ask! Keep up the great work. Appreciate your support of our ministry, its great to see mutual collaboration. My roots are in Indiana too!

  15. Ildiko Lacraru says

    Thank you for your webside,is a big blassing for me can use some great things ,help much ,currantly I share a gospel in midle a poor kids in Romanian. God bless your vision ,Is great when we can invest in childrens for God glory.Thank you so much for your webside . My God bless your ministrie!

  16. Pastor Bryon says

    I can’t say I use your website extensively, but the few times that I have it has been very helpful. More importantly, I frequently point my volunteers to your site when they need help on a particular Bible story or topic.

    Finally, your vision to keep this free and open is what we all need in ministry today…thank you and may God continue to bless you in this endeavor!

  17. says

    I also wanted to thank you for your vision for the website. Though it may not be clarified in the details, it is certainly expressed through the big picture…. a heart for God and others (little others:)

    Thank you for making the content free for the taking. Thank you for your leadership and humility as well.

    That is so awesome about your kids. I agree with Wayne… every child should look up to their dad that much! Famous it is! It’s all good!

  18. Tammy Jones says

    Thank you so much for this website. I use it frequently. As a matter of fact we are beginning this Sunday the series of lessons on creation that you have posted here! I always read the weekly updates and check out the new things you list there. Thanks for all your hard work! It is appreciated.

  19. says


    As someone who has interacted with your site as a reader, as a contributor, and as an author, I just wanted to take a second to commend you for what you have done with this site. I always knew how useful it was, and it quickly became an invaluable resource soon after I found it. It has been featured more in my monthly Children’s Ministry Blog Patrol than any other site which is a testament to both the quality and quantity of information and resources you put out there for everyone to use.

    Once I started to write for the site, and got a little more familiar with the reach and impact, my admiration only grew. I know that you said you didn’t really have a “master plan” for the site, but I think your vision for the site – to freely help those around the world in kidmin – is clear in everything you have done.

    Having had the distinct privilege of conversing with you and meeting you, I have been impressed by your servant’s heart and humility. It is people like you, and others in kidmin who give so freely of their time and knowledge, that make me feel blessed for being part of this community.

    As for your kids, we’ll keep that a little secret. Every kid ought to think his Dad is famous. I remember the time I took my son to work with me and he was disappointed when he found out that I was only the boss of the people in my office and not everyone in the entire building. :)

    Keep up the great work! I’m glad to call you friend.

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